How can I see insights about my Page likes and unlikes?

See Where Your Page Likes Happened

You can see the number of Page likes that occurred on your Page, ads, through Page suggestions and other sources.

To see where your Page likes happened:

1. Click Insights at the top of your Page
2. Click Likes in the left column
3. Scroll down to Where Your Page Likes Happened

See How Many People Have Unliked Your Page

To see how many people unliked your Page during a specific date range:

1. Click Insights at the top of your Page
2. Click Likes in the left column
3. In the top right, select Start and End dates for the date range you want to see
4. Scroll down to Net Likes

From here, you can see the number of unlikes, organic likes and paid likes for the date range selected. To protect the privacy of the people who like your Page, you're not able to see who has unliked your Page.